There is nothing quite like a deadline to focus the mind. We all remember cramming for exams as students. Deadlines have a unique way of sparking motivation, and, as the data shows, this pattern holds true across industries. One of the joys of running a software business is diving into the data. The tools people use and how they use them tell a story — a story of trends, priorities, and moments of peak activity.
For instance, take T&C (Training & Competence) exams. Every December, BAT sees a remarkable spike in usage — exam activity more than doubles. Somehow, it is clear that the end-of-year deadline pushes users into action. Interestingly, January comes in as the second-highest month for exams, likely fueled by those carrying over their ambitions into the new year. Even file checks reach a new peak in December.
So, what is it about deadlines that drives us? Are we simply wired to respond to structure and urgency? Perhaps. I say, instead of questioning the “why,” just embrace the opportunity. January is a perfect time to build on that momentum. Log in, tackle your Financial exams, and make it your most productive start to the year. Deadlines may spark the fire, but it is commitment that fuels long-term success. Make 2025 the year of action—starting today.
“Depend upon it, sir, when a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully.” Samuel Johnson.